The complexity and uncertainty of today impose new models of enterprising action. Models that diagnose tendencies of the market fast and arise the dangers and the opportunities in each phase of an economic growth or crisis.

World facts, like a regional war, a "terrorist" act, a crisis in a stockmarket but also a smaller local fact can influence the developments in our world "village".

Living in this modern time, the factors that affect enterprising activity are much complex compared with the past. "Globalisation" created a new environment in which States, Organisations and Enterprises that yesterday did not have any interest or possibility of action, can act today. This process of "globalisation" is to a large extent based on objective factors that are connected with the technological, social and political developments of the last decade of the twentieth century, that created a new world map. Also, with the populations and nations creating new expectations, purposes and targets, with the enterprises to recompose their forces, in order to seek a new strategy in this new but more uncertain environment that is created each time when we have large historical realignments and changes either in the political, economic or social sector or even in the scientific and technological sector.

These developments in combination with the complexity of economic operation create a number of unanticipated factors that affect the environment synthetically and “shake” the air that established studies, forecasts and enterprising drawings that were based in the "classic" analysis, the intuition or the experience, and lead giant enterprises in failing. There are many the examples of large enterprises that could not realise in time the new conditions that created the newer technological revolution with the result to lose the preferential places that they owned in the market.

The enterprising environment is a dynamic sub system, which is connected and communicates with a number of other sub systems, which are altered continuously with the passage of time and influence one each other. A malfunction in the Communications sector of an enterprise has drastic effects in the Order, the Supply and its Distribution sector. The development of this system is not linear but dynamic. Hundreds variables influence its development in the passage of time. Sometimes the change of an "accidental" factor in a sub system creates chain effects in the systems with unfavourable results most times. For example, a negative development in a big stock market affects, in general, negatively the remainder of other stock markets since the global market is one.

The "Butterfly Effect" is well known from the acquaintance of Lorenz: "If a butterfly strikes her feathers in an Amazon basin it can influence meteorological changes after certain days in the United States" showing that long-lasting meteorological forecast is not effective. A small fault in our estimates for certain developments can lead to serious faults to long-lasting forecasts. This is called "sensitive dependence from the initial conditions ". A dynamic system can develop with a linear way or not. The operational environment is a dynamic system. When it is developed with a linear way then it is developed "physiologically" and "foreseeable". When it presents not linear behaviour, the chaos befalls and the system becomes not "foreseeable".

Each time we are trying to seek the factors that are connected with the enterprising uncertainty and how we can approach them so that we can decrease the uncertainty or even neutralise it, so that we avoid the "chaos" or to decrease the unfavourable repercussions from the "chaos" which in a certain time is inevitable.

The intuition and crisis are two of the most powerful supplies of administrating an enterprise. Perhaps in the previous years were enough for the planning out of an effective Strategy. However, today are not enough. Scientific research and documentation is needed. The system of an enterprise is a dynamic sub system that changes with the remainder sub systems that surrounds it. The examination of factors of uncertainty that affect this system and the designing tools and methods that will help us to "harness" the uncertainty or to comprehend it are a modern necessity for the enterprise.

This is the role of InfoSoft net. To help its customers - enterprises to draw the suitable tools and organise effectively Integrated Informative Systems which will be capable to give to the administration the informations in order to act in time and take decisions that will make capable the enterprise to face the uncertainty and to engrave a suitable Strategy.

Kostas Hainas
Mathematician - Programmer
Systems Analyst
MSc of Athens University of Exonomics and Business

Chairman and Directing Advisor of InfoSoft net SA